Amazon Marketing 101

When I was trying to think of what to blog tonight, I realized I never posted about the marketing tips I learned from Quinn Loftis, Ella James, and Eva Pohler at the UtopYA2014 conference in June. My notes are somewhat scattered (just like their owner!), but hopefully this info will help someone!

How to hit the Top Rated Lists without much effort and minimal sales:

Do a soft launch of 48 hrs- have a team of people buy it to start ranking & post reviews but the big Facebook & Twitter party is 2 days later-also helpful to make sure the manuscript looks right if you’re self publishing. Hint: Every time you have to reload your book on Amazon, you loose rankings. Refreshing also hurts ranking- use rank obsession.com– updated more frequently than other sites- & will send you new reviews. Tip: Don’t release on weekends & Tuesdays because Tues is when big houses publish & can’t compete with that & people are busy on the weekends.

 How to use tags and categories properly:

Amazon keywords: put them in your blurb- i.e. YA Romance, YA Trilogy. Google key words to find most searched keywords. If it’s already in your author bio, pick something else because it’s already metadated. Some things like paranormal romance will have way too many books to get noticed so be more specific. “Google ad words.” Optimize website with key words, too.

The importance of pricing:

Indie prices typically do best between 99 cents & $3.99- trainings readers to take a chance on you. Indies, you can make book free on Kindle if you make it free somewhere else like B&N & then they’ll price match. Once the last book in your trilogy or series is published, it’s a good idea to make your first book free through a bookbub ad. Keep your finger on the pulse by looking at the top 100 books in your categories.

Free advertising:

The best kind of free marketing is not advertising at all but just being present on social media sites with authentic interactions.

Have Calls to Action- 90% chance of people responding. Ex: Laura Howard’s Q of the Day on Facebook.

On Facebook- don’t just post blog automatically to your page- insert image and then write 1-3 lines of text with link at the end, because FB drives more traffic to you if you post like that. Also 30 second videos rank higher than anything else. Post natively to Twitter as well- will see a difference with your blog. Don’t pay to booster posts because then FB knows they can get you to pay instead of having them booster it for you.

Google Hangout for book club discussions and school visits around the country, etc: in it’s simplest form it’s a live YouTube. Under your Google Plus account, look at the button for it. Use Twitter hashtag for questions during the hangout – it can also be embedded to watch later. Under your Google pic in the box put your Twitter name & hashtag you’re using. It’s kind of like doing the author FB party but one step up. Do a theme for the hangout: like wearing your pj’s, Star Wars, or anything fandom your fans would get excited about. You should be a fan of what your readers are fans of & interact with those hashtags on Twitter. For example, you can tweet during the favorite TV shows but remember time differences and don’t give away spoilers.

Facebook, Tumblr, & Twitter are the big social media forums right now. If you’re new to Tumblr (like me, follow me here), look at YA authors Cassandra Clare & John Green– rock stars at Tumblr!! All YA authors should be on it. Be creative and have fun! Example idea: Costume ideas for your book characters. Instagram, Snapchat, Pinterest are also great sites for interacting. Just remember that social media is to congratulate, celebrate, & “Wow look at this!” Not for “Now hear this!” Stay away from religion and politics when you’re in author mode.

Love it or hate it, Amazon is the world’s largest bookstore. What do you do to market your book?

By the way, thank you for all the tweets last week while 18 Things had it’s 2-day 99 cent sale! When my publisher ran a 99 cent sale six months ago, it got down to #114 overall on all of Amazon and was #1 in 3 categories! Not quite as good this time around, but #169 overall & #1 in 2 categories isn’t too shabby (and still holding there since Thursday)! And it’s given a boost in sales to 18 Truths as well! Muchos gracias, for my early birthday present, amigos ❤

1 best seller in YA Paranormal

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17 comments on “Amazon Marketing 101

  1. I was going to do the free days thing with Kindle Select, but heard too many iffy things about the ultimate results. I’m going to wait till I have several books out and am doing well with sales before even thinking about giving my hard work away for free. I could see promotions for like 99 cents or $1.99, but not giving away free copies for no reason other than trying to boost sales. I’ve heard, for example, that a lot of writers who do the free days get bad reviews from people who only wanted a free book, and that many people just want to download as many free books as they can without wanting to read any of them.

    I’ve based my prices on length, though I might see if lowering them to the supposed sweet spot of $3.99 helps with sales. If I get more regular sales, I’d move them back to their normal prices.

  2. There’s a lot more involved than I ever realised! Don’t know anything about Google Hangouts either, so there’s a lot to think about here. The conference sounds very instructive. Thanks!

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